SWOT is an industry analysis tool that helps the analyst identify Strengths, Weaknesses, Opportunities and Threats of a business or project within an industry. Strengths and Opportunities are the key to identifying comparative advantages within an organization, and Weakness and Threats stem from external pressure. This tool is often used by decision makers within a corporate setting to determine projects feasibility. As an industry analysis tool, it is somewhat lacking in depth compared to Porter’s Five Forces.
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