Business Naming Review

This is a little bit of a different blog post than what I usually write on this blog, it’s more focused on how this blog became one of the premier resources for valuation advice.

One of the most important parts about starting a new business is the business name. My background is in finance so I don’t have a lot of experience on the creative side of things. When the idea first came to me a couple years ago to start this blog, I spent weeks thinking of and brainstorming name ideas.

Now I’m the type of person who makes sure everything is perfect before I go out in the world. I read a few books and countless articles on naming a business. I actually had a few great ones that I was throwing around, but none stood out. I think the phrase for that is “paralysis by analysis.”

I forget how I came across Branditory but I thought their price was fair and at the end of the day I’d get a different perspective on my name strategies for my blog.

They came back to me almost immediately with one TERRIBLE idea and three AMAZING ideas. I can’t remember what the terrible idea was, something along the lines of “” or something. The other ideas were:

Tess was an incredible resource, as we chatted on the phone for about 10 minutes and she helped me refine my vision for the project. The second two ideas were fantastic, but they limited the vision. I wanted this blog to be about all the topics, not just ibanking and excel.

I declined to get logo design done through them and instead went with a cheap designer off craigslist. I actually regret that decision as I am starting to find that my logo design is amateurish compared to their other work. If I didn’t have 1000 business cards printed out, I would definitely go back and use them for logo design.

Here’s the lesson to be learned, and this holds true for anything in finance as well: don’t be afraid to ask for help.